For

INVESTORS

AN EXCITING NOVEL BUSINESS MODEL

Loyalty programmes have never looked like this before.

Join an innovative new business model designed to democratise access and use of cryptocurrency for everyone.

REAL INNOVATION

REAL VALUE

The rise in popularity and familiarity with digital assets has created an opportunity for businesses to leverage crypto curiosity in consumers to drive sales and loyalty.

OUR VISION

To demystify and democratise access to cryptocurrency and blockchain technology in a simple, trustworthy and inclusive way.
For the benefit of merchants and shoppers.

The Rise of Next-Gen Loyalty

UNLOCKING MERCHANT SUCCESS

EthaEarn is a global loyalty programme, built as a Shopify plugin, that any merchant, of any scale can install and join.

We offer the advantages of a multi-merchant coalition-style loyalty programme without the Boomer stigma associated with points. Attracting younger customers with greater flexibility and value, an open marketi digital asset, rather than points that are decaying in credibility.

EthaEarn offers merchants an integrated programme to enrich their store and customer experience, nothing cookies based, cash-back or tacky affiliate about it.

FOR MERCHANTS
SCALABLE AND SUSTAINABLE

LOYALTY AT SCALE

Shoppers accumulate Ether cryptocurrency from all participating merchants. The EthaEarn's Marketplace is a user-friendly portal to access their decentralised wallet and a hub for consumers seeking stores they can earn (and spend) from.

From sign up to spend, EthaEarn is easy. Designed to be simple for a deeper, longer, relationship driving more value for the shoppers, and merchants.

EthaEarn offers a risk-free way shoppers can accumulate Ether. A way for the crypto curious to explore digital assets safely, and without needing to sign up for credit card crypto-back programmes, and get into short term debt, to do it.

why it will work

MONEY FLOW

Merchants set the % of reward offered. Rewards are charged as a commission-based subscription fee (US$) for our Shopify App. We keep 5% of the customer's reward as a cost of the service.

With over 4.6M live Shopify stores, and $137 Billion p/annum in consumer spend, the Shopify ecosystem currently has no coalition loyalty programmes accross stores. EthaEarn will launch exclusively on Shopify and scale to achieve profitability from capturing at least 1% of GMV.

With future growth potential from further expansion of the plugin into other eCommerce platforms and custom integrations.

COMING SOON

EthaEarn Marketplace 

The EthaEarn Marketplace promotes where to earn, and where to spend Ether. EthaEarn merchants can exclusively list their gift cards with EthaEarn paying the full face value in local currency direct the merchant.

Our Founders 

Joanna O'Connor, co-CEO, 15 years loyalty, digital marketing and eCommerce.

Chris Calder, co-CEO, 25 years sales and advertising, telecommunications and entrepreneurship.

Both are Ether holders.
  • COMING SOON

    EthaEarn Marketplace 

    The EthaEarn Marketplace promotes where to earn, and where to spend Ether. EthaEarn merchants can exclusively list their gift cards with EthaEarn paying the full face value in local currency direct the merchant.

  • Our Founders 

    Joanna O'Connor, co-CEO, 15 years loyalty, digital marketing and eCommerce.

    Chris Calder, co-CEO, 25 years sales and advertising, telecommunications and entrepreneurship.

    Both are Ether holders.

Accessing The Competition

  • BUY NOW, PAY LATER PARADOX

    According to Australian Securities and Investments Commission (ASIC) Research, BNPL users were more likely to experience financial stress compared to the general population. Platforms such as Afterpay, offer financing utility and they also are a new customer acquisition tool. However, a palpable sense of discontent is emerging as wreaks havoc on developing financial habits of young consumers. EthaEarn isn't about replacing BNPL, but a social responsibility to offer consumers a smarter option.

  • SINGLE STORE LOYALTY

    The problem with single store loyalty programmes is the diminishing and cannibalising ROI. Merchants award the greatest discounts to their most loyal customers thus reducing their lifetime value potential. Shopify App Smile, can cost up to US$999 p/annum plus all the discounts and free product/services given back to the customer. EthaEarn has no base membership fee and a fixed amount of % rebate set at the product level. Therefore the longer a customer shops with the merchant, it's the open market of Ether that brings them greater and more value. Win Win.

  • CASH-BACK IS CRINGE

    Cash-back and affiliate schemes rely on outdated methods such as cookies, browser plugins, and credit cards for conversion, despite the diminishing brand value of these approaches. Moreover, they afford merchants little control over brand messaging and fail to foster sustained customer engagement.

The Detail

solid business model foundations

  • LEGAL

    EthaEarn is currently undergoing legal council with MinterEllisonRuddWatts. The objective is to form a legal position on regulatory requirements. EthaEarn will launch with a commitment towards compliance accross all relevant regulatory areas such as (but not limited to) anti-money laundering, customer due diligence and other requirements as set by the New Zealand Financial Markets Authority (FMA).

  • INTEGRATION WITH SHOPIFY

    EthaEarn is a Shopify partner, providing a plugin in the Shopify App Store. It seamlessly integrates into the merchant's store giving them access to a dashboard to set and view their commission payouts. And providing a user sign up/in experience on the transaction confirmation page.

  • CURRENT STATUS

    EthaEarn is currently co funded between founders and Callighan Innovation (a NZ Government Fund). Development is in scoping phases with Shopify and Web3 developers engaged. Ethanet, the first merchant to use the EthaEarn Shopify plugin, has launched a waitlist campaign. Ethanet is a sister brand the founders are launching alongside EthaEarn to provide investors with evidence of commercial viability.

    As at 1/4/24