Privacy policy

EthaEarn Privacy Policy

Effective Date: September 28, 2024

At EthaEarn, we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how EthaEarn collects, uses, discloses, and safeguards your information when you participate in the EthaEarn rewards programme, use our services, or interact with our website (ethaearn.com). EthaEarn operates within the legal jurisdiction of New Zealand and complies with the New Zealand Privacy Act 2020 and other applicable privacy laws.

By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

1. Information We Collect

1.1 Personal Information

When you join the EthaEarn programme, create an account, or make a purchase through our Site, we collect the following personal information to create your decentralised, non-custodial Web3 Wallet and EthaEarn Account:

  • First Name

  • Email Address

  • Country

Additionally, the following transactional information is collected when orders are processed through EthaEarn:

  • Merchant Name

  • Merchant Transaction ID

  • Order Value (local currency and USD)

  • Commission Percentage

  • Commission Value (in USD)

1.2 Automatically Collected Information

We may automatically collect certain information when you visit our website, such as:

  • IP Address

  • Browser Type and Version

  • Device Type

  • Pages Viewed

  • Referring Website

This information is collected via cookies and similar technologies to help us understand how you interact with our services and to improve your experience on the Site.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Programme Management: To create and manage your EthaEarn rewards account and decentralised, non-custodial digital wallet.

  • Transaction Processing: To record, validate, and manage transactions made through participating merchants, and facilitate the issuance of cryptocurrency rewards.

  • Customer Support: To assist you with any enquiries or issues related to your EthaEarn account.

  • Marketing and Communication: To send promotional offers, newsletters, and relevant communications from EthaEarn and participating merchants via email, SMS, and other channels.

  • Programme Analytics: To evaluate programme performance, customer engagement, and preferences, and to provide tailored offers.

  • Security and Fraud Prevention: To detect, investigate, and prevent possible fraudulent, illegal, or malicious activity.

3. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your information in the following ways:

  • Programme Participants: We share your data with participating merchants for the purposes of processing transactions. Aggregated and anonymous data is shared for the purpose of improving their programme participation and tailoring offers.

  • Service Providers: We share your information with trusted third-party service providers for purposes such as data analytics, payment processing, customer support, and website hosting.

  • Legal Compliance: We may disclose your information if required by New Zealand law, such as in response to a court order, search warrant, or similar legal request.

4. Retargeting and Remarketing

We may use your information for retargeting and remarketing purposes, allowing us to present you with relevant offers and advertisements from Programme Participants. This includes:

  • Email Campaigns: Sending personalised offers based on your shopping behaviour.

  • SMS Communication: Messaging promotional offers directly to your mobile device.

  • Digital Retargeting: Displaying advertisements tailored to your interests across websites, apps, and social media platforms.

  • Look-a-Like Marketing: Utilising customer data from other stores in the EthaEarn coalition to provide you with offers from similar merchants.

5. Data Security

We take the security of your information seriously. EthaEarn uses encryption, firewalls, and access controls to protect your personal information. While we strive to maintain a high level of security, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute protection of your data.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Once your information is no longer needed, we will securely delete or anonymise it in compliance with New Zealand's Privacy Act 2020.

7. Your Rights

Under the New Zealand Privacy Act 2020, you have the following rights concerning your personal information:

  • Access: You can request a copy of the personal data we hold about you.

  • Correction: You can request that we correct any inaccuracies in your personal information.

  • Deletion: You can request that we delete your personal information, subject to legal and contractual obligations.

  • Opt-Out of Marketing: You may opt out of receiving marketing communications by following the unsubscribe link in our emails or by contacting us directly.

8. International Data Transfers

EthaEarn operates globally, which means your data may be transferred to countries outside New Zealand. We take appropriate steps to ensure your information remains protected, regardless of where it is processed.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we do, we will notify you by updating the effective date at the top of the policy and, where appropriate, by other means such as email notifications or notices on our website.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you would like to exercise any of your rights under New Zealand's privacy laws, please contact us at:


EthaEarn Limited
8 Rose Road, Grey Lynn, Auckland, New Zealand
info@ethaearn.com